© 2017 imagereflections

IMAGEREFLECTIONS.CO.UK is a creative fashion photography service with a team of talented individuals based in London

The founder Tony Colli is a former Goldsmiths University of London Post Graduate in Photography and Filming with decades of experience in the media sector. This Fashion Photography service was created due to the founders' background in photography and fine art and wanting to merge, fuse and experiment with both mediums to ultimately create outstanding photographic imagery. Tony’s experience in expressionist figurative fine art provides imagereflections with the creative art direction to approach each and every Fashion project in a unique and artistic way.

The founder’s background in abstract figurative art leads to a natural interest in fashion photography allowing the freedom for the artistic vision to be translated into powerful images.

The mediums we work in are both digital and traditional. Whilst digital photography is the most popular medium today due to its cost effectiveness and versatility, traditional photography is a medium we still like to work and experiment with. Traditional photography can only be described as magic. The purity, rawness and granularity of the traditional photograph cannot be replicated with digital photography. This understanding and thorough awareness of how traditional photography works means that we are masters in our field and understand thoroughly all photographic concepts. We work on the premise of perfecting the image in the first instance and don’t believe in heavily relying on post-production techniques to alter the image due to poor workmanship.

More about the Founder

From a very young age Tony’s passion for photography and art was awakened

Starting at play school Tony loved mixing primary bold colours and making prints with body parts such as hands, feet, and elbows. Being a child of the late 70’s he loved to sketch marvel superheroes and enjoyed sketching with charcoals, inks and pencils before moving onto paints. His interest in photography started with being fascinated by a very tiny traditional spy camera that he received as a gift at the age of 6 and the tiny pictures it produced. As a curious and mischievous young boy he was very interested in the mechanics of the camera and began taking things apart to discover the inner workings and develop an understanding of photography. His fascination with the image continued to develop even more in the 80’s with the advent of the Polaroid and the instant image. Tony’s photographic Interest continues to be in figurative photography and portraiture but also has a strong interest in photographing shapes and angles along with abstract shapes and discarded objects.

Experience

In addition to imagereflections fashion photography, Tony is the founder and operator of another successful photography business www.headshots-london.co.uk where he is contracted and commissioned for high-end clients to carry out Corporate Portraiture and Headshots for commercial publications and marketing purposes. In addition to this, Tony has spent the past two decades working across a multitude of disciplines in the photography and art fields. His experience ranges from freelancing as a figurative and portraiture photographer across London, creating digital art out of his photography and in the past few years concentrating more with his fine art and using his photography as a base for some of his fine art projects.

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