IMAGEREFLECTIONS.CO.UK is a creative fashion photography service with a team of talented individuals based in London
The founder Tony Colli is a former Goldsmiths University of London Post Graduate in Photography and Filming with decades of experience in the media sector. This Fashion Photography service was created due to the founders' background in photography and fine art and wanting to merge, fuse and experiment with both mediums to ultimately create outstanding photographic imagery. Tony’s experience in expressionist figurative fine art provides imagereflections with the creative art direction to approach each and every Fashion project in a unique and artistic way.
The founder’s background in abstract figurative art leads to a natural interest in fashion photography allowing the freedom for the artistic vision to be translated into powerful images.
The mediums we work in are both digital and traditional. Whilst digital photography is the most popular medium today due to its cost effectiveness and versatility, traditional photography is a medium we still like to work and experiment with. Traditional photography can only be described as magic. The purity, rawness and granularity of the traditional photograph cannot be replicated with digital photography. This understanding and thorough awareness of how traditional photography works means that we are masters in our field and understand thoroughly all photographic concepts. We work on the premise of perfecting the image in the first instance and don’t believe in heavily relying on post-production techniques to alter the image due to poor workmanship.